Artwork Tips

Box Art Legibility

There are multiple techniques to make our logo legible. For example, we can adjust the contrast of the background, blur the background or create a crisp drop shadow behind the logo. We try to avoid very blurry drop shadows and any motion effects behind the title treatment. Special effects and 3D transformation are challenging for title localization, and we currently localize our titles to nearly 30 different languages.

Contrast, Placement, Background vs. Foreground, Scale, Color Vibration and Typeface Optimization

Optimizing logos for small sizes is challenging. There are several factors to consider when designing for a small space, including logo-to-background contrast ratio, careful placement of the logo and potential friction with background elements. There's no recipe for designing logos for a small space, but we recommend designing with the navigator window open in Photoshop so you can check legibility in real time.

Safe Zones

There are two reasons that logos shouldn't come close to the edge of the box art. First, the preselected box has a frame of a few pixels around it, and we want to ensure viewers can read the full and unobscured title. Second, we don't want viewers to read two titles next to each other as one — for example, "Killer Trollhunters" or "Breaking Bad Avatar."